JUICE MAGAZINE NEWS

To receive the Juice Magazine monthly email newsletter, e-mail JuiceMag@aol.com and type in - Add me to the newsletter listing.

The Juice Magazine News is a mix of press releases and current news with weekly updates. If you see a mistake, please email us. All event listings are subject to change. If you have news or an event you'd like to have listed please email JuiceMag@aol.com for consideration.

JUICE NEWS - NOVEMBER 2003

PRESS RELEASE - etnies Skatepark of Lake Forest Grand Opening! Lake Forest, CA. (17 November, 2003) - On Saturday, December 13 2003, one of the largest public skateparks in the nation, the etnies Skatepark of Lake Forest, will open. A landmark public / private partnership embarked on by etnies and the City Of Lake Forest nearly four years ago, the Grand Opening of the etnies Skatepark of Lake Forest is finally here! Mark your calendars, because on December 13, professional skateboarders from all over the world will converge in Lake Forest, California to break-in one of the very best public skateparks anywhere and celebrate this incredible groundbreaking achievement between the City Of Lake Forest and etnies. Open to all professional skaters, the Grand Opening Ceremony will feature an epic pro demo that promises to go down in the history books as one of the best ever! The event will also feature demos and autograph signings by etnies pro riders, as well as by a "friends of" pro roster featuring the teams of fellow skateboarding footwear brands, éS and Emerica. In addition, an adjacent section of Lake Forest Drive will be shut down during the event for a huge celebration with vendors and exhibitors for the park's long-awaited Grand Opening. The street closure will also serve as a great viewing point of a performance by a very special surprise musical guest. The festivities get underway at 11:00 a.m. and continue throughout the day until 4:00 p.m. Be sure to be there when the city of Lake Forest and etnies make history and unveil one of the biggest and best public skateparks in the world. Welcome to the etnies Skatepark of Lake Forest! etnies Skatepark of Lake Forest Grand Opening 11:00am - 4:00pm. Located at the corner of Lake Forest Drive and the 241 Toll Road, the etnies Skatepark of Lake Forest is easily accesible from all directions and is only minutes away from I-5. For more information go to www.etnies.com

PRESS RELEASE from SWAMP and Conspiracy Skateboards - We've got a new skateboard graphic from Pushead. He did this as the album cover for the Japanese band Kylesa, and we have a limited number available. It's a great collectors piece for any Pushead fan, or will make a great street deck if you want to ride it. Two sizes available, 7.75 or 8 inches wide. You can order yours through the Conspiracy web site. Lindsey has had a very busy fall, and has several new posters available just this week including Less Than Jake, The Ataris, and Anti-Flag. He has also completed a new skateboard art print called the "Grind". The new Conspiracy DVD is out, with allot of new footage and some new parks. Go to www.swampco.com or www.conspiracyboards.com

Jean Terrisse - France - Holenite Bowl

ROUNDWALL ROUNDUP, The Outer Banks Family YMCA invites you to compete in the biggest Outer Banks skate event of the season in North Carolina! Grindline built an awesome park for us, and we're pleased to show it off. Rob Nelson's site at eastcoastaholics.com has nice pics of the park. Groms, Amateurs, and Open Division skaters will compete for LOTS of merchandise and a top prize of $500. Join us Saturday, November 29 from 9 am until dark at the YMCA Skate Park located at 3000 S. Croatan Highway in Nags Head. Entry fee is $15. The Needles from Wilmington, and Fujiwara from The Outer Banks are the bands that will be playing at the event. This event is brought to you by The Outer Banks Family YMCA and frontsidedesign.com. All proceeds will benefit the YMCA Skate Park and Hurricane Isabel relief fund. For more information call the Y at 252-449-8897 or check it all out at www.roundwallroundup.com or www.obxymca.com.

EASTCOASTAHOLIC.COM NEWS - Hello. This is Rob Nelson from www.eastcoastaholic.com we've been putting out this web zine/video zine for about ten months and the response has been overwhelming. The video zine is basically footage compiled at different sessions from all over. Mostly locals and some pros. Most is taken by myself or my partner or donated by other devotees. The first volume sold well. We are now realeasing our second video by the 16th of Nov. The footage will include Outer Banks NC, Philly PA, MD, OH, VA, CO, and other random spots and a killer soundtrack. This is a totally non profit project. Proceeds are put back into the project and any left over goes to build more skate terrain. Check out what the Outer Banks has to offer here: www.eastcoastaholic.com. After the dust settles at the ROUNDWALL ROUND UP we are moving over to The Neptune Grill which is right next door to view our latest release ECA video zine #2 and NorthWest, a super-8 skate film featuring all the Dreamland and Grindline parks in the NW by Rick Charnoski and Coan Nichols. After which the bands will crank up the noise all over again. Please contact rob@eastcoastaholic.com or call 252 449 8897 for more info.

Nov 22 - 20th Annual EZ-7 Ditch Contest. Ride noon to dusk. Beginner through Masters Divisions and Longboard Open. $5 Contest Entry Fee. All proceeds donated to the Houston Public Skatepark Effort. tc jester park 43rd and Watonga - Houston, TX. Bring your cooler and lawn chair. For additional info call Surfhouse - 1729 West 34th and Ella. Phone - 713-686-3300. www.surfhouse1967.com.

PRESS RELEASE - Greetings Surfers & Reggae lovers!!!!! -Nov 20th. It's just a week away. This event will be called 'Girls Night Out' at the Bayside Hut 3501 Rickenbacker Cswy on Key Biscayne, FL. We will have NATTY REMO performing live in support of his KULCHA SHOK MUZIK release 'BABYLON FALL.' We will also feature the film '7 Girls,' which is 7 pro women surfers, and special giveaways by Roxy. LANCE-O will be spinning the best in roots & culture reggae, dancehall, ska, ol' skool hip hop & progressive. We will also feature excerpts from the Miami film 'Knee High' with a surfboard raffle by C-Shapes. Doors open @ 9pm. The next event is Dec 18th and it will be a mini expo/trade show. For more info call 305 534 6110 or go to www.kulchashok.com.

PRESS RELEASE - Alternative Tentacles and Jello Biafra are excited to be working with PunkVoter.com. For those of you who aren't familiar with this organization, below is some background info. Please support this cause!! What Is Punkvoter.com? Punk bands, musicians, and record labels have built a coalition to educate, register and mobilize progressive voters. Something needs to be done to unite the youth vote and bring real activism back into our society. Punk rock has always been on the edge and in the forefront of politics. It is time to energize the majority of today's disenfranchised youth movement and punk rockers to make change a reality. Punkvoter is about organizing the many diverse and regional movements into one voice of political change. Punkvoter is our way to educate today's youth about what is really going on in Washington, DC and how we can collectively force change. Go to www.punkvoter.com for more info.

PRESS RELEASE - WORLD INDUSTRIES is happy to announce that Chad Bartie, Mike Peterson and Graham Bickerstaff have been added to the team...

FOR IMMEDIATE RELEASE - VAS Entertainment, the world's leading distributor of action sports DVDs and videos, is rolling out Tum Yeto's ultimate collection, the Toy Machine classics. The Toy Machine Box set, which includes classic titles "Welcome to Hell," "Jump Off a Building" and "Heavy Metal," will be available November 18th on DVD at stores nationwide and at www.justpushplay.com. "Jump Off A Building" features Bam Margera, Elissa Steamer, Ed Templeton, Chris Senn, Kerry Getz, Mike Maldonado and Brian Anderson. Incredible music by Jethro Tull, Janis Joplin, Sonic Youth, Dinosaur JR., Pink Floyd and The Scorpions. Toy Machine's "Welcome To Hell" is one of the greatest videos ever made. Ed Templeton grinds, Mike Maldonado goes big, Elissa Steamer packs a solid part, and Satva Leung rocks it with some nice grinds and smooth f/s flips. Donny Barley delivers a nice switch 180 to smith grind on a hand rail and Brian Anderson throws his sweet big spin flips. The crash section is how this video got its name, so keep that in mind if you don't want to lose your lunch. Toy Machine and Scumstash Pictures presents "Heavy Metal," featuring the riding of Jamie Thomas, Ed Templeton, Josh Kalis, Panama Dan, and Satva Leung. Finally, the classic Toy Machine bone-crushing slam section that simply can't be beat. Visit www.vasentertainment.com for more info.

PRESS RELEASE - LG ACTION SPORTS CHAMPIONSHIPS Amateur Invitational - For additional information and to nominate your sponsored ams for the World Cup Amateur Invitational at the LG Action Sports Championships on November 23 in Pomona, CA - please click on the link below: http://www.lgactionsports.com/skate/am_contest.html

2004 DIY CONVENTION SETS DATES - The fourth annual DIY Convention: Do It Yourself in Film, Music & Books will be held on February 5-7 at the Barnsdall Art Park and the Derby nightclub, both in Hollywood. The three-day event, which includes the finals of the DIY Film Festival and DIY Music Festival, teaches musicians, authors, filmmakers and entrepreneurs how to create, promote, protect and distribute independent film, music and books. Registration is available now at www.diyconvention.com.

Tampa Am 2004 - Presented by DVS, Shorty's, and Quiksilver - January 22 - 25, 2004

Tum Yeto - For Immediate Release 11.6.03 Hollywood: "The Captain is out and the sailors have taken over the ship." The news of Kris Markovich's departure from Hollywood was surprising to all of us. We wish him the best in his future endeavors. In the wake of his decision, the rest of the Hollywood team, which includes Don "Nuge" Nguyen, Dorian Tucker, Charlie Thomas, Justin Roy, James Atkin, Richie Belton, Phil Ladjanski, and DJ Chavez, are going to continue to rock the Hollywood program forward with Tum Yeto. We are all excited about the progress of Hollywood as a brand; it's still in its infancy at this point, and is really starting to solidify its identity and reach its full potential. We want to give Hollywood every opportunity for success as the market cleans up and shows positive growth from the current market conditions. We are planning to announce a new pro at Spring ASR and will be showing trailers of the upcoming Spring video that has been in the works for some time now. The new Holiday gear is available as you read this, and the Spring line will be showing ASR Jan 17 as well as the ASR Huntington Fall Apparel Show in March. Persistence and determination. www.HollywoodSkateboards.com.

Stevie Williams will have a cameo appearance in a new Metallica video...

The "Peggy Oki" signature skateboard, is now available. Check out her site at http://www.peggy-oki.com/bionotes.html or for direct info go to Barfoot's website: http://www.barfoot.com/skateboards/index.htm.

SKATE ONE Press Release 11-03 - Bethany Hamilton, a sponsored product rider for Surf One, has been released from the hospital and is currently resting and recovering well at home, following a shark attack on October 31, 2003 while surfing near Tunnels Beach. She lost her left arm just below her shoulder and miraculously survived the attack. Bethany's friends and supporters may donate to a special fund for her rehabilitation and prosthetic care. For more info go to http://www.bethanyhamilton.com/

SKATE ONE Press Release 11-03 - MADE IN THE USA - Powell, Mini-Logo, Mini-Logo SuperLight, Surf One and Angelboy decks are made in the USA at our own skateboard manufacturing factory using U.S. hard rock maple, AirLam fused with Type 1 glue and are warranted against delamination for their useful life. Bones, Powell, Mini-Logo, Surf One and Angelboy wheels are made in the USA at our wheel manufacturing facility using our superior urethane Technologies. Skate One is distributing Bones Brigade Video Tunes CD and Steve Caballero's "Bandology Vol 1" CD. It features songs from The Faction, Shovelhead, Soda and Odd Man Out.

FOR IMMEDIATE RELEASE - AN UPDATE FROM DWINDLE DISTRIBUTION.... We can’t keep our plan a secret anymore. Dwindle Distribution is producing skateboard decks in China. For months now, we at Dwindle have had to sit by silently and listen to all the rumors, all the mudslinging, and all the false claims from those who wish they’d done it first or who have been misinformed. Now that we have finally perfected our process, it’s time to set the record straight. It’s time to explain what Dwindle is doing and how this is going to help skaters, retailers and the industry to further grow and develop skateboarding. For the past three years, under the direction of Rodney Mullen, Dwindle Distribution has developed a secret weapon – The state of the art, Chinese production facility we call Chop Chop Wood Shop. For a quarter of a century, Rodney Mullen has arguably done more to usher us into the modern skateboard era than anyone. The combination of his freakish technical and innovative skills on a skateboard with his grade-A Nerd qualifications make him an ideal candidate to spearhead the team of experts we assembled to create Chop Chop Wood Shop. Decades’ worth of experience from skate industry wood shop legends, materials scientists, industrial adhesives gurus, veneering specialists, as well as aerospace CAD/CAM technologists, form the foundation of Chop Chop. “For my entire pro career, I have had to handpick every deck I ride from general production—feeling comfortable on only 1 of 5 decks. With Chop Chop, this is the first time in my career I can pick any production deck and ride it with complete comfort. There’s no way I could go back” - Rodney Mullen. Through Chop Chop, Dwindle is able to provide a superior Canadian Maple board that is a more affordable product for skaters. In addition Chop Chop Wood Shop enables us to accelerate technical advancements in skateboard decks, and bolster the broader US and international retail markets for skateboards. Effective November 1, Dwindle Distribution, will be lowering the wholesale pricing of all its brands to pass this production advantage on to skaters and retailers alike.Why is the price being lowered? It would be tempting for us at Dwindle to hang on to this competitive advantage and keep this production savings in extra margin for our own company. While short term this may help us out, long term it doesn’t help skaters and it doesn’t help the skate industry. The branded skateboard market is where it is today because in the current economic environment it is clear that skaters have become incredibly price sensitive and want more affordable quality product. In addition, for too long, retail margins have been too low and unsustainable on skateboard decks. Simply put, wholesalers have not given the retailer enough chance to make good money on a product critical to a boardsport retailer. Skateboarding needs aggressive moves and innovation to continue to grow. Consequently, Dwindle wants to pass this price advantage on to skaters and retailers alike by lowering the prices on Almost, Blind, Darkstar, Enjoi and World skateboard decks. Dwindle is doing this to ensure that skateboarding and our businesses grow into the future.Why is Dwindle doing this? Quite simply, Dwindle has always strived to be the market leader in skate product, brands, and market development. The move to set up Chop Chop Wood Shop only further enforces this position as an industry leader. Chop Chop enables Dwindle to better control our current product quality and develop new advanced products. All this, while simultaneously lowering the price on existing skate deck products. Our competitors are scrambling to develop Chinese or offshore sourcing of skateboard decks. However, they’re behind the game. We started earlier, invested significantly more and are on a mission to see Chop Chop Wood Shop get the recognition it deserves as the world’s premier wood shop for boardsports’ production. Undoubtedly, this is the birth of a new era of skateboarding.And for the tech freaks out there….some words from Rodney Mullen. Laying the Foundations of Chop Chop Wood Shop. The fundamental challenge in developing anything for skateboarding is translating what “feels best” to professionals into the technical language involved with any manufacturing and design process. This hurdle, along with costing issues, is the key reason why skateboard technology has been stagnant for decades while nearly every other related field has progressed at exponential rates. We firmly believe there is no other woodshop in the US or Europe that has gone to the same extremes from the conceptual and procedural planning all the way down to the individual labor built into each and every deck. No one consistently recreates what the pros demand better than Chop Chop... We can now afford to take advantage of the vast technological resources already in existence and raise the bar of revolutionary high performance decks, all at reasonable prices so that skateboarding can continue to progress. Sincerely yours, Bob Sayre - Dwindle Distribution - BobSayre@Dwindle .com - (310) 297-1550 For the rest of the story visit www.dwindle.com/chopchop.

USA SKATEBOARD MANUFACTURERS UPDATE - On Oct 30, 2003 a meeting was held with some of the USA Skateboard Manufacturers about how to handle the recently announced onslaught of imported skateboards made in China by American board companies. Those attending the meeting included - Jim Gray, John Falahee, Rob Dykema, Charlie Watson, Phil, Louie, and Lorie from Prime, Craig from Vision/Select, Karl Spaeth from Geometric, and listening on the phone was Marc Pelland from Woodchuck in Canada. In the days prior to the meeting Gray had contact with both Reggie Church and Jeff Madrid from California Skate Factory/Clearwood, Jerry Madrid from Madrid Pro Designs, Chris Atchison from South Central Skateboard Manufacturing, Brent and Henry from Systems Manufacturing, Mark Schmid from Syndrome, and Grant from Bareback/BBS. Greg Chapman of Chapman Skateboards was contacted about the meeting but he was home with a new baby. Paul Schmitt and George Powell were contacted but did not respond. The topics discussed included the recent press release from Dwindle Distribution and the improper labeling that's been going on with imported skateboards. "Thousands of decks have been imported into the USA in the last couple of years, without "Made in China" stickers and are being sold in our market. Everyone at the meeting agreed to move forward and research the most effective way to enforce proper labeling by contacting the US Customs folks and Federal Trade Commission. It has been brought up that this mislabeling is very much against the law, and subject to fines, and these may be even more intense due to the fact that these products are being marketed to minors." The need for some standards set specific to skateboarding products was also discussed. There was talk of making t-shirts as well as an underground sticker campaign featuring slogans like "Friends Don't Let Friends Ride Chinese Skateboards", or "Riding a Chinese Skateboard Should be a Crime". Also discussed at the meeting were the quality/mineral content/softness of Canadian Maple Vs. the US Maple most of US manufacturers buy. The results of the meeting indicated that this group of U.S.A. skateboard manufacturers are 100% ready to go to war. Another meeting will be scheduled within the next few weeks. To get involved please contact Jim Gray Abc Board Supply 1977 Placentia Ave Costa Mesa, CA 92627. www.abcboards.com and www.skateparkcoalition.org (949)722-1800

Paul Smith - Vegas - Photo: Rockabilly Willy

------------------------

PUBLIC SERVICE ANNOUNCEMENT FROM JUICE MAGAZINE

Quote from Juice Magazine - Issue #50 - Interview with JELLO BIAFRA by Ray Flores

Ray Flores: "Skateboards have always been traditionally made in the United States. It's one of the few products that's actually made entirely in the US. Now there are some entrepreneurial types that are making their skateboards in China. What do you think about that?"

Jello Biafra: "There are lots and lots of motorcycle riders out there who won't ride anything but a Harley. And it's not just the outlaw bikers. It doesn't matter if the thing is more expensive or whatever, they want something that was made here and made right. If you want to own something with a soul and a piece of history you've got to keep supporting the pioneers..."

------------------------

Birdhouse Skateboards and Burton Snowboards are among more than a dozen of the world's best visionaries who are helping celebrate Playboy's 50th Anniversary. Playboy Enterprises is paying homage to "the best of the best" by unveiling designer collections, all inspired by the brand's rich heritage, iconic style and world-famous Playboy Rabbit Head. Playboy is revealing limited-edition and one-of-kind pieces from designers such as Burton, Birdhouse, Sean John, Dsquared2, Garrard Jewelers, Katherine Baumann, Peter Golding, Philip Treacy, Vivienne Westwood, Wolford, Versace, MAC Cosmetics and Dunhill. All products have been designed exclusively for and inspired by 50 fabulous years of Playboy heritage, incorporating signature logos and icons. BIRDHOUSE: Birdhouse has created a limited-edition skateboard that is a must-have for every Playboy or skateboard aficionado. The Skateboard is painted with a deluxe matte finish, accented with the Playboy gold emblem. Encoated wheels are made of high-quality, dual-pour urethane, with trucks featuring Playboy jeweled logos. Including a specially designed bag made exclusively for Playboy, the custom Skateboard will come with a certificate of authenticity featuring Hugh Hefner's signature. BURTON SNOWBOARDS: Burton pays tribute to Playboy's 50th anniversary with a limited-edition Playboy Custom 58 snowboard. Best known and most prolific, the Custom has spawned dozens of imitators. For riders who need one board that can do it all, its peak performance can be used in halfpipes, on rails or off the marked trails. The Custom's legendary power, strength and versatility combined with a Playboy Rabbit Head base and top graphic will keep riders satisfied. In addition to producing only 700 Playboy Custom 58s worldwide, Burton will create a single, one-of-a-kind Playboy Custom board with a pure gold Playboy Rabbit Head inlay to be auctioned off in New York in March 2004 to benefit DIFFA (The Design Industries Foundation Fighting AIDS). For more info go to www.playboy.com

SCARECROW SKATEBOARDS has just added Ryan Johnson and Frank Hirata to the team. www.abcboards.com

Avi - PH