JUICE MAGAZINE MEDIA KIT 2011

For a 2011 Juice Magazine Media Kit, please e-mail juice@juicemagazine.com

'We're not here to fit in. We're here to stand out.'
MIKE MUIR - SUICIDAL TENDENCIES - JUICE MAGAZINE

JUICE MAGAZINE has been representing the soul of skateboarding, surfing and music since 1993, and the honest approach of the stories and photos from an insider's perspective makes JUICE more than just a magazine. With the legendary status of the JUICE MAGAZINE editors, every issue is full of raw, real and revealing interviews featuring some of the most interesting skateboarding journalism ever. JUICE MAGAZINE is an ongoing documentation of the roots of skateboarding, surfing and music by those that live it.

'The truth is the truth and I won't let you pretend otherwise.' - TED NUGENT

The impact music and skateboarding have had upon each other is undeniable. From the driving groove of Ted Nugent to the high energy impact of Black Flag, skateboarding has always had a soundtrack. JUICE recognizes this phenomena and pays respect with in-depth coverage and interviews with many of music's greatest.

ADVERTISING IN JUICE MAGAZINE WORKS
JUICE provides wide circulation with 20,000 copies in skate shops, surf shops, music stores and book stores, along with national outlets including Barnes and Noble, 7-Eleven, Hastings, Waldenbooks, Media Play, Mac's East, Mac's West, Pharma Plus, Zellers and many more, allowing you to reach a vast amount of people within four major markets: skateboarding, music, surfing and lifestyle. JUICE MAGAZINE is distributed through newsstands nationally, as well as internationally in 34 countries, and includes independent music, surf and skate stores. JUICE MAGAZINE is also represented at major music, surf and skate trade shows.

Advertising in JUICE MAGAZINE is like having your own underground street team in all the right places. JUICE MAGAZINE is known to have a longer street life, longer-lasting retention value and features a larger format (10” x 12”), which allows for a larger ad presentation. JUICE MAGAZINE also hosts a vast website of archives, current news and event coverage at http://www.juicemagazine.com. Website advertising is also available. Let us customize a campaign specifically for you.

'We were the guys that got beat up at school, but we were aggressive people with our music. It was our way of getting back at the jocks that were getting all the girls. It was our way of shooting them down. Black Flag was my gun.'- KEITH MORRIS OF BLACK FLAG /CIRCLE JERKS

JUICE MAGAZINE has become a collector's item every issue with our philosophy of making the best magazine every time, so your ad stays in action much longer than most. JUICE has the credibility you want and the legitimate forum you need to get your message across.

'Skateboarding has changed my life in a very positive way. It has given me a focus in life that is pure and the determination to do things positive. I wouldn't change it for all the money or power in the universe.'- TONY ALVA

2011 JUICE MAGAZINE PRINT AD RATES
Rates expire December 31, 2011. Circulation 20,000.

'I am trying to stay committed to the idea of the underground. I don't want to just polish up this gift and sell it to somebody. I'm trying to keep it in good shape so it can be handed off to somebody else.'- IAN MACKAYE

JUICE MAGAZINE PRINTING SPECIFICATIONS:
Live Area: 9" wide x 11" tall
Final Product/Trim Size: 10" wide x 12" tall
Resolution: 300 dpi
Line Screen 150

JUICE MAGAZINE AD DIMENSIONS
Ad Dimensions: Width x Height
1/8 Horizontal.....4.45" x 2.7"
1/4 Vertical.....4.45" x 5.45"
1/2 Vertical.....4.45" x 11"
1/2 Horizontal.....9" x 5.45"
Full Non-Bleed.....9" x 11"
Full Bleed.....10.5" x 12.5"
2 page bleed.....20.5” x 12.5”
Trim Size.....10" x 12" (.25 bleed on all four sides)

Four Color Process Ads: We accept DIGITAL FILES ONLY - no film. Files created with QuarkXpress up to version 8.0, Adobe Illustrator up to version CS3, Adobe Indesign CS3, Adobe Photoshop up to version CS3, Adobe Acrobat up to 9.0 are acceptable.
Formats: Mac-formated EPS, PDF and TIFF files. JUICE MAGAZINE is not responsible for any loss of text or visual outside of the live image area.
Media accepted includes CD, DVD and 100 MB Zips. Please include proofs. Digital files should be prepared with the following specifications to ensure proper results:
- Include all placed images, even those embedded.
- Include all fonts - printer and screen; Trapping set to a .144 point spread.
- Color mode of CMYK, convert spot colors to process.
- Raster images must be at least 300 dpi at 100% [1200 dpi for bitmapped images].

SEND ALL MATERIALS TO:
JUICE MAGAZINE
122 CLIFFSIDE DRIVE
WILMINGTON, NC 28409

Placement Guarantee: Specific placement may be requested at an additional charge of 20%.
Distribution: 30,000 Copies with circulation nationally through newsstand distribution, plus international distributors.
Art charges: $50/hr. Our designers can help to create your print campaign.
Payment Specs: Payment is due with ad artwork. These advertising rates are net. Agency commissions should be added to the rates listed. All new accounts must send payment for their ads in advance of our ad deadline. Late
fees of 10% of the ad rate will be charged monthly to delinquent accounts. Checks should be made out to JUICE MAGAZINE.
Long Term Contracts: All ads reserved on a long-term contract must run consecutively to retain discount rates.
Proofs: Proofs will be provided upon request, but changes must be returned by 5:00 PM on deadline. JUICE MAGAZINE is not responsible for errors or omissions.

'So, I was picked Skateboarder of the Year. I picked my nose. I slung my boogers. T.A. threw his trophy in the trash. We didn't care. Next thing you know, our popularity was even bigger than ever.' - STEVE OLSON

JUICE MAGAZINE WEBSITE BANNER ADS - www.JUICEMAGAZINE.com
- The JUICE MAGAZINE website receives an average of over 64,898 hits monthly.
- Every day, an average of 3,373 visitors spend time on the JUICE MAGAZINE website.
- Since launching, the JUICE MAGAZINE website has received over forty-one million hits.
- Average length of time spent on the site by each visitor is over two minutes.

'Skateboarding rules. Take advantage of all it has to offer.' - JAY ADAMS

JUICE MAGAZINE WEBSITE ADVERTISING RATES
These rates and specs are subject to change. To obtain a copy of our current Media Kit or our print rates, specs and production schedules, please contact juice@juicemagazine.com.

Roadblocks and Takeovers - Rates Available on Request
Roadblock your ads thru-site, on a specific Feature or Department, or create your own custom placement
- Leaderboard + big box tall on pages of your choice. (Based on availability.)

Video Ads on Juice TV - Rates Available on Request
Flash-based video ads are available as pre- or post-roll on individual videos, specific channels, or thru-site
- Pre-roll video ads (15 second max)
- Post-roll video ads (time limits may apply)

Print Advertiser Discount - Print Advertisers qualify for a 20% Discount on any Web Banner Ad with Print Ad Contract.

ONLINE AD CREATIVE SPECIFICATIONS
Note: All ads will run for 30 days and must be accompanied by proper clickthru URL
Standard Image: .jpg, .gif, or animated .gif
Flash Media Notes: .swf files must be supported by clickTAG. Please note at this time ActionScript 3.0 is not supported. Flash files must be built with ActionScript 2.0 and exported as a Flash 7.0 file. With recent developments in mobile web browsing, a static fallback .jpg version of the ad is now required. Further information on flash ad specifications and templates are available from your sales rep.
Video Ads: Please submit hi-res FLV files at 720x480. Pre-roll ads must be under 15 seconds. Post-roll ads must be under 30 seconds unless pre-approved for longer durations. Please contact juice@juicemagazine.com or call 310-399-5336 for more information.

JUICE MAGAZINE ADVERTISING CONTRACT
See attached PDF file for Advertising Contract. Deadlines for advertising materials will be provided by our sales staff. Any changes in ongoing advertisements must be made by PRESS DEADLINE. All payments not received by DEADLINE will incur a late fee. Juice Magazine is solely owned and published by Juice Enterprises, Inc. All rights are reserved on entire contents; nothing contained inside may be reproduced in whole or part without written permission from the publisher. Publisher reserves the right to refuse any advertisement for any reason. Advertiser agrees to pay shipping and import charges for artwork sent to or returned from publisher. All rates are quoted on COD terms. Payment for ads is due on materials deadline for the issue in which the ad will run. Publisher is not responsible for printing problems originating from poor quality materials submitted by advertiser, late materials or changes made to ads after materials deadline. When space is contracted and no ad has been received by the materials deadline, the previous ad will be repeated. Advertisers assume full responsibility for content and subject matter of their advertisements. Advertisements and articles are accepted upon the representation that the author, agency or advertiser is authorized to publish the entire contents and subject matter thereof. The author/agency or advertiser will indemnify and save Juice Magazine harmless from all claims legal action resulting from plagiarism, rights to privacy and copyright infringements. The views and opinions expressed reflect the opinions of the authors and may not necessarily reflect the opinions of the editor, staff or advertisers in Juice Magazine. To order Juice Magazine for your shop, please call 310-399-5336.

JUICE MAGAZINE MERCHANDISE
Check out the Juice Magazine t-shirts, hats, hoodies, stickers and back issues available online at WWW.JUICEMAGAZINE.COM. JUICE subscriptions are $19.95 for 4 issues (USA). To order a JUICE MAGAZINE subscription, back issues and t-shirts, you can send a check or money order to JUICE MAGAZINE, 319 OCEAN FRONT WALK, VENICE, CA 90291. You can also now use Paypal to pay for your JUICE MAGAZINE subscription, ads and merchandise orders online. If you have any questions, just e-mail juice@juicemagazine.com or give us a call at 310-399-5336.

'That was the difference between us and them. We had soul. We had history. We had nostalgia. We had a legacy to carry on.' - JOEL TUDOR

To learn more about JUICE MAGAZINE, please visit our website at http://www.juicemagazine.com. If you have any questions, just e-mail juice@juicemagazine.com or give us a call at 310-399-5336.

THE JUICE MAGAZINE STAFF -
Publisher/Editor/Owner: Terri Craft
Assistant Editor: Dan Levy
Skate Editor: Jim Murphy
Features Editor: Steve Olson
Features Editor: Jeff Ho
Features Editor: Jay Adams
Features Editor: Christian Hosoi
Features Editor: Dave Duncan
Features Editor: Herbie Fletcher
Features Editor: Dibi Fletcher
Features Editor: James O'Mahoney
Office Manager: Jess Braam
Circulation Manager: Vanessa Davey

If you have any questions, just give us a call.

Thank you,
Juice Magazine

JUICE MAGAZINE
122 CLIFFSIDE DRIVE
WILMINGTON, NC 28409
phone 310-399-5336
e-mail juice@juicemagazine.com
http://www.JuiceMagazine.com