JUICE MAGAZINE MEDIA KIT 2008

For Advertising Rates, please e-mail JuiceMag@aol.com.

"We’re not here to fit in. We’re here to stand out."
MIKE MUIR - SUICIDAL TENDENCIES – JUICE MAGAZINE

Since 1993, JUICE MAGAZINE has been dedicated to illuminating those who face resistance from the mainstream. Readers want something real and true. JUICE MAGAZINE features a level of journalism that fills this need. JUICE MAGAZINE is the magazine the readers are sharing with their friends. We give them something good to talk about. We give them good stories backed with the talent of the heroes of skateboarding, surfing and music who have been to the mountain and stayed to dominate.

The JUICE MAGAZINE staff includes some of the most legendary names in skateboarding, surfing and music. The honest approach of their stories and photos make JUICE MAGAZINE more than just a magazine. With freelancers based all over the world -- the credibility of JUICE MAGAZINE is undisputed and the flow of information is current and real. JUICE MAGAZINE is full of the some of the most interesting skateboarding, surfing and music journalism you'll ever read.

JUICE MAGAZINE does not sit on a shelf, or get glanced at for just a few minutes. JUICE MAGAZINE readers buy the magazine and spend months reading it over and over again. Our surveys show that at least six to seven readers check out every issue of JUICE MAGAZINE.

JUICE MAGAZINE distributes internationally in over 34 countries at independent skate, surf and music stores as well as newsstand distribution. JUICE MAGAZINE lands in the right hands, to be collected and held on to forever. Studies show that a reader hooked to a publication’s content will be increasingly captivated by its advertising. JUICE MAGAZINE represents fourteen years of dedication to the core. JUICE MAGAZINE is 100% independently owned and operated which gives us the edge our readers demand.

If you have not reserved ad space for the next issue of JUICE MAGAZINE, now is the time. JUICE is the place for your ads.

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FIVE GOOD REASONS TO ADVERTISE IN JUICE MAGAZINE...

1. JUICE MAGAZINE is the solution to grassroots marketing. Advertising in JUICE MAGAZINE guarantees that your company will reach the core skate, surf and music markets directly.

2. JUICE MAGAZINE changes the perception of how skating is seen by staying true to skateboarding and focusing our editorial on the core aspects of skating street, vert, pipes and pool riding.

3. JUICE MAGAZINE gives you the ability to hit three major markets -- music, surfing and skateboarding -- with just one advertisement.

4. JUICE MAGAZINE features a larger format (10" x 13") than most other magazines, so your ad is bigger.

5. JUICE MAGAZINE has a longer street life, longer-lasting retention value, more competitive rates and reaches a larger audience than many other advertising avenues available.

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JUICE MAGAZINE PRINTING SPECIFICATIONS:
Live Area: 9" wide x 11" tall
Full Bleed: 10.50" wide x 12.5 tall
[Add 1/4" to all 4 sides]
Final Product/Trim Size: 10" wide x 12" tall
Resolution: 300 dpi
Line Screen 150

Four Color Process Ads: We accept DIGITAL FILES ONLY – no film. Files created with QuarkXpress up to version 6.1, Adobe Illustrator up to version CS, Adobe Photoshop up to version CS, Adobe Acrobat up to 7.0 are acceptable.

Formats: Mac-formated EPS, PDF and TIFF files. Juice is not responsible for any loss of text or visual outside of the live image area.

Media accepted includes CD, DVD and 100 MB Zips Please include proofs.
Digital files should be prepared with the following specifications to ensure proper results:
• Include all placed images, even those embedded.
• Include all fonts - printer and screen; Trapping set to a .144 point spread or choke.
• Color mode of CMYK, convert spot colors to process.
• Raster images must be at least 300 dpi at 100% [1200 dpi for bitmapped images].

SEND ALL MATERIALS TO:
JUICE MAGAZINE
2058 N. SYCAMORE AVE.
HOLLYWOOD, CA 90068

Placement Guarantee: Placement may be requested at an additional charge of 20%.

Art charges: $50/hr. Our designers can help to create your print campaign.

Payment Specs: Payment is due with ad artwork. These advertising rates are net. Agency commissions should be added to the rates listed. All new accounts must send payment for their ads in advance of our ad deadline. Late fees of 10% of the ad rate will be charged monthly to delinquent accounts.

Long Term Contracts: All Ads Reserved on a Long Term Contract Must Run Consecutively.

Deadlines: Ask your sales rep for a current publishing schedule.

Proofs: Proofs will be provided upon request but changes must be returned by 5:00 PM on deadline. JUICE is not responsible for errors or omissions.

JUICE MAGAZINE AD DIMENSIONS
Ad Dimensions: Width x Height
1/8 Horizontal 4.45" x 2.7"
1/4 Vertical 4.45" x 5.45"
1/2 Vertical 4.45" x 11.0"
1/2 Horizontal 9.0" x 5.45"
Full Non-Bleed 9.0" x 11.0"
Full Bleed 10.5" x 12.5"
2 page bleed 20.5” x 12.5”
Trim Size 10.0" x 12.0"
(.25 bleed on all four sides)

2008 JUICE MAGAZINE AD RATES

For Print Advertising Rates, e-mail JuiceMag@aol.com.

JUICE MAGAZINE WEBSITE BANNER ADS - www.juicemagazine.com
- An average of over 123,851  visitors a month with over 2,964,898 hits monthly!
- Last year, the Juice website received over five million hits. This year, the site traffic has almost doubled.
- Every day, 2,479 visitors spend time on the Juice Magazine website.
- Average length of time spent on the site by each visitor is over two and a half minutes.
- The most widely read pages are the Juice Magazine home page, news page, events page and links page.
- Free hot links for advertisers who also reserve print ads in Juice Magazine.

WEBSITE BANNER PRICING
HOME PAGE - Logo with Click-thru link to your website. Link is placed on the Juice Home Page - - $199/Month
NEWS PAGE - Logo with Click-thru link to your website. Link is placed on the Juice News Page - $199/Month
EVENTS PAGE - Logo with Click-thru link to your website. Link is placed on the Juice Events Page - $199/Month
LINKS PAGE - Text Link on Juice Magazine Website Links Page $199/Month

[Rates in effect until June 1, 2008]

JUICE MAGAZINE DEMOGRAPHICS

Our reader demographic spans 14 to 48 years old, with an average age of 25 and an average household income of $53,800. 65% of our readers are male, and 35% are female. An advertisement with Juice will deliver a powerful return on investment.

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JUICE MAGAZINE ADVERTISING CONTRACT
I contract to run a ________ (size) ad at the rate of $_______ per issue for the next _____ issue(s) of JUICE MAGAZINE.

ADVERTISER SIGNATURE: _________________________________

COMPANY: _____________________________________________

ADDRESS: _____________________________________________

_____________________________________________________

PHONE: ___________________ FAX: ________________________

EMAIL: ____________________ DATE: _______________________

Your sales representative will provide the deadline for artwork and payment. Any advertisement that we have not received payment for by PRESS DEADLINE may not be run in the current issue and may be included in the next issue upon receipt of payment. Any changes in ongoing advertisements must be made by PRESS DEADLINE. All payments not received by DEADLINE will incur a late fee. Juice Magazine is solely owned and published by Juice Enterprises, Inc. All rights are reserved on entire contents; nothing contained inside may be reproduced in whole or part without written permission from the publisher. Deadlines for advertising materials will be provided by our sales staff. Any advertisement that we have not received payment for by PRESS DEADLINE may not be run in the current issue and may be included in the next issue upon receipt of payment. Any changes in ongoing advertisements must be made by PRESS DEADLINE. All payments not received by DEADLINE will incur a late fee. Publisher reserves the right to refuse any advertisement for any reason. Advertiser agrees to pay shipping and import charges for artwork sent to or returned from publisher. All rates are quoted on COD terms. Payment for ads is due on materials deadline for the issue in which the ad will run. Publisher is not responsible for printing problems originating from poor quality materials submitted by advertiser, late materials or changes made to ads after materials deadline. When space is contracted and no ad or instructions have been received by the materials deadline, the previous ad will be repeated or the space will be forfeited at publisher's discretion. Advertisers assume full responsibility for content and subject matter of their advertisements. Advertisements and articles are accepted upon the representation that the author, agency or advertiser is authorized to publish the entire contents and subject matter thereof. The author/agency or advertiser will indemnify and save Juice™ Magazine harmless from all claims legal action resulting from plagiarism, rights to privacy and copyright infringements. The views and opinions expressed reflect the opinions of the authors and may not necessarily reflect the opinions of the editor, staff or advertisers in Juice Magazine. To carry in your shop, call 310-399-5336.

JUICE MAGAZINE speaks for itself...

"I’m trying to stay committed to the idea of the underground. I don’t want to just polish up this gift and sell it to somebody. I’m trying to keep it in good shape so it can be handed off to someone else." - IAN MACKAYE -FUGAZI

"We wanted to be social reporters and force the good news as we saw it through whatever median of pop culture that was available." - DEVO

"Skateboarding is for everyone, not just the sponsored skaters. It’s about trying things and pushing your self. It’s about friends, entertainment, and freedom." - LANCE MOUNTAIN

"Skateboarding has changed my life in a very positive way. It has given me a focus in life that is pure and the determination to do things positive. I wouldn’t change it for all the money or power in the universe." - TONY ALVA

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Check out the NEW Juice Magazine line of merchandise online. JUICE SUBSCRIPTIONS ARE $19.95 for 4 ISSUES (USA) To order a JUICE MAGAZINE subscription, back issues and/or T-shirts, you can send a check or money order to JUICE MAGAZINE 2058 N. SYCAMORE AVE. HOLLYWOOD, CA 90068. You can also now use Paypal to pay for your JUICE MAGAZINE subscription, ads and merchandise orders online. Our website WWW.JUICEMAGAZINE.COM shows all the T-shirt designs and the back issues available. If you have any questions, just e-mail JuiceMag@aol.com.
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If you have any questions, just give us a call.

Thank you,
Juice Magazine
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Juice Magazine
2058 N. Sycamore Ave. Hollywood, CA 90068
phone 310-399-5336
e-mail JuiceMag@aol.com  
myspace myspace.com/juicemagazine
website  www.JuiceMagazine.com

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