JUICE MAGAZINE
presents the

WORLD RECORD for the 'HIGHEST WALL RIDE'

AUGUST 21-22, 2004 at Hollywood + Highland - Hollywood, CA featuring DJ CESAR, SURF/SKATE ART SHOW featuring art by PAT NGOHO, BART SARIC and CHRIS JOHNSON, A SKATE PHOTO EXHIBIT featuring WYNN MILLER and RUDY MANHEIM photos, MINI RAMP AND STREET BEST TRICK CONTESTS, WORLD RECORD WALL RIDE CONTEST...

EVENT SCHEDULE

SATURDAY AUG. 21, 2004 - 2-8PM
2PM-3PM - SKATE DEMO
3 PM-4PM - BEST TRICK MINI RAMP CONTEST (and Practice for Wall Ride)
4PM -7 PM - HIGHEST WALL RIDE (World Record Contest Preliminaries)
7 PM- 8PM - BEST TRICK STREET CONTEST
7 PM - 10PM - SURF/SKATE ART SHOW

SUNDAY AUG. 22, 2004 - 2-6PM
2PM-5PM - HIGHEST WALL RIDE (World Record Contest)
--- $1000 TO THE WINNER OF THE HIGHEST WALL RIDE ---
5 PM-6PM - STREET BEST TRICK CONTEST

JUICE MAGAZINE will present a WORLD RECORD WALL RIDE event sanctioned by the World Skateboarding Association and United States Skateboarding Association at the BOARD GALLERY Grand Opening. The two-day skateboarding contest will feature world class skateboarders competing for the World Record 'HIGHEST WALL RIDE'. The Skate contests will be held in the center court at Hollywood + Highland. Saturday's event will feature the preliminary WALL RIDE COMPETITION with 10 FINALISTS advancing to the Finals on SUNDAY.

The WORLD RECORD 'HIGHEST WALL RIDE' event will be moderated by JAMES O'MAHONEY - director of the World Skateboarding Association (WSA) and the U.S. Skateboarding Association (USSA). O'Mahoney is the creator of the first televised World Record skateboarding events in 1975 for the Guinness World Records at the request of Sir David Frost, ABC Television and Guinness World Records. The first world records for skateboarding included the barrel jump, high jump and fastest speed on a skateboard. Guinness World Records has been invited to endorse the 'HIGHEST WALL RIDE' event for a Guinness World Record.

The World Record 'HIGHEST WALL RIDE' will not be a roll-in approach as this is a contest based on pure human skill. The skateboarders will approach the wall ride from a flat surface under his or her own power. There will be an 80-foot runway up to the wall ride. The skateboarder must skate up to a 4-foot tall wedge ramp set up at a 45 degree angle straight to a 17-foot tall vertical wall. The wall will be 12-feet wide. No fakies. No grabs. The skateboarder must remain on the board and come back down the wall then down the wedge ramp back to flat ground while remaining in control of the skateboard. The 'HIGHEST WALL RIDE' will be measured by the highest point reached by the back wheel of the skateboard on the vertical wall. Rules for the contest will be announced on Aug 21, 2004. Skateboarders wishing to compete will need to pre-register and sign in at the Board Gallery before 2:30PM on Saturday, August 21, 2004.

Prize money will be awarded to 1st ($1000), 2nd ($100) and 3rd ($50) place winners of the 'HIGHEST WALL RIDE' Contest and to the winners of the BEST TRICK Contests ($100 to each winner) on Saturday and Sunday. Skaters must be invited and must pre-register to compete. There are no registration fees. To register for the contest, call Juice Magazine at 310-399-5336 or e-mail info@juicemagazine.com. A professional street course, wall ride and mini ramp will be provided by the same crew that designed and built the X Games mini ramps and street course. Expected attendance for this event is 50,000-100,000 spectators throughout the weekend.

Skateboarders that have confirmed attendance include: Christian Hosoi, Brian Patch, Eric Dressen, Jesse Martinez, Eric Britton, Aaron 'Fingers' Murray, John Lucero, Patrick Melcher, Ragdoll, Pat Rakestraw, Chris Cook, Darrel Delgado, Jake Piasecki, Dave Reul, Don Fisher, Eddie Reategui, Jimmy 'The Greek', PeeWee, Mike Santarossa, Stacy Lowery, Devon Lamb, Scotty Schwartz, Jim Grey, Heidi Fitzgerald, Pat Ngoho, Cyril Mountain,Frank Hirata, Zack Grove, Baby Paul Cullen and many more... DJ CESAR, underground pool ripper and party man will be providing the music.

Sponsors include: The Firm, Independent, Alien Workshop, 'es, Etnies, Krooked, Think, Vans, Baker, Flip, Juice Magazine, Black Label, Red Kross, Fury, Bulldog Skates, Skaterbuilt, Daggers, SPAUSA, Z-Cult, Z-Flex, Alva, Shizzle, Dogtown, Outlook and Skaterade.

The BOARD GALLERY is located on the third level of the Hollywood + Highland shopping and entertainment center at 6801 Hollywood Blvd. About Hollywood and Highland: Hollywood and Highland consists of over 387,000 square feet of retail space leased to national, regional and local retail tenants, a variety of restaurants, several of Hollywood's hottest nightclubs, the popular upscale bowling alley and lounge, Lucky Strike Lanes, and a six-screen state-of-the-art cinema adjacent to the world-famous Grauman's Chinese Theatre. The center also contains 65,000 square feet of unique indoor and outdoor banquet facilities for conferences and special events including the elegant Grand Ballroom, site of the annual Governors Ball following the Academy Awards ceremonies. The ballroom, catered by celebrated chef Wolfgang Puck, is now one of Los Angeles' favorite event venues. Along with the Academy Awards and other live awards shows, the handsome Kodak Theatre offers a year-round program of concerts, Broadway shows and theatrical events in its 180,000 square feet.

For details call 310-399-5336 or e-mail info@juicemagazine.com.
Thank you,
Juice Magazine

Limited Edition Board Gallery Grand Opening World Record Wall Ride Event T-Shirts