DC STORE OPENING - LOS ANGELES

FEBRUARY 27, 2008

HOLLYWOOD, CA

WORDS AND PHOTOS BY DAN LEVY

DC shoes has stepped into the Hollywood retail scene with the opening of theIr new store on trendy Melrose Ave. The 7500 square foot space features the full of DC shoes and clothing lines. Rob Dyrdek, Colin Mackay, Ryan Gallant, Brian Wenning, PJ Ladd, Lindsey Robertson, Shawn Rogers and the crew were in attendance showing their support. Champagne and Grey Goose Vodka mixed with Monster Energy drinks were flowing all night. A big thanks goes out to Kim Dresser and the crew at DC shoes for the invite.

DC OPENS ITS DOORS FOR HOUSEWARMING EVENT AT NEW MELROSE STORE - On Wednesday evening, February 27th, DC hosted the official opening of its Los Angeles flagship store. Press, stylists and industry turned out to the Melrose location to celebrate with DC. Guests were treated to a preview of DC’s Fall 2008 Collection as they enjoyed food and drinks and mingled to the tunes of DJ Groove Terminator. For many, it was a chance to get their first look at DC’s new 7500 ft space on Melrose and see what the brand had in store for the rest of its retail spaces. DC’s athletes turned out in force on Wednesday night to support the new west coast store. Skate team members Rob Dyrdek, Colin McKay, Josh Kalis, Ryan Gallant, Brian Wenning, Lindsay Robertson and PJ Ladd made to the trip to LA along with BMX riders Chad Kagy, Corey Bohan and Snowboarder Eddie Wall. www.dcshoes.com.